Mastercard, the credit card giant, has this week announced that is has decided to start using SMS to improve security when it comes to online transactions.
In a move to negate the increasing problems being encountered with “phishing” and other forms of online scams Mastercard will send customers’ mobile phones a one-use password that must be entered in order to authorise online payments.
This move by Mastercard shows that they acknowledge that SMS marketing is indeed the best way to reach customers wherever they are in a safe and speedy manner.
This announcement comes just days after Amazon revealed that they are in the testing phases of allowing customers to track their packages by SMS. It would appear that the big players are finally realising the potential of SMS
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